Mustafa Shaker
Sales Director • RAKEZ
EVENT 5: Sales Models to Drive Growth
Whether you’re in B2C or B2B, this session is designed to power up your sales game.
Ready to supercharge your sales skills? Join us for an electrifying session where you’ll uncover game-changing strategies, connect with top sales professionals, and unlock new avenues for growth.
This isn’t just another sales workshop — it’s your opportunity to learn ways to transform your sales and elevate your business to the next level.
RAKEZ’s very own Sales Director, Mustafa Shaker, who has supercharged RAKEZ sales growth in recent year will share his top tips to transform your sales, best practices on sales life cycle management and importance of ethical sales. He will also be joined by Mamoun Alamouri, a dynamic and transformational sales leader.
KEY TAKEAWAYS
✅ Timing is key: Master the sales cycle by recognising the optimal closing window – If it drags on, the deal is likely off the table.
✅ Empower, don’t convince: Great salespeople inspire confidence in their product, guiding customers to make informed decisions rather than pushing a hard sell.
✅ Sell with Precision: Believe in your solution first, then focus on a niche audience. Not everyone is your customer – target wisely for success.
ABOUT THE GROWTH SERIES
Cultivating Success with the RAKEZ Growth Series
The RAKEZ Growth Series has been developed to provide our ever-growing community with access to some of the region’s leading business minds to share knowledge and frameworks, network with your peers and to walk away with actionable insights to help your business thrive and grow.
It will cover topics such as profit acceleration, how to start-up fast and succeed, AI optimisation, digital marketing, business funding, and many more.
AGENDA
9:30 AM Welcome and networking
10:00 AM Introduction by Mark Hamill, CEO, ARCET Global
10:05 AM Welcome Note by Ian Hunt, Chief Customer Officer, RAKEZ
10:10 AM The Total Sales Management Lifecycle by Mustafa Shaker, Sales Director, RAKEZ
10:30 AM Sales Leadership: Practical Sales Models and Processes by Mamoun Alamouri, VP EMEA, Uniphore
10:50 AM Q&A
11:00 AM End of programm
NEXT EVENTS
Event 6: 10 September 2024 – Driving Growth through Digital Marketing
Event 7: 02 October 2024 – Driving Growth through Social Media Marketing
Growth Series events are supported by:
Speakers
Mustafa Shaker
Sales Director • RAKEZ
Mustafa Shaker is a dynamic leader and seasoned sales expert with over 15 years of experience working with major multinationals. At RAKEZ, he oversees all sales activities throughout the entire lifecycle and excels at developing and implementing strategic growth plans, ensuring effective departmental coordination. Before joining RAKEZ, Mustafa served as the Commercial Director at L’Oréal. He is a skilled negotiator and business planner with deep expertise in sales, market research, and management.
Mamoun Alamouri
VP EMEA • Uniphore
Mamoun is the VP and Head of Sales for Uniphore EMEA. Specialising in sales to large enterprise customers with a heavy pursuit to crack the secrets of sales and marketing. Mamoun has a long history working in technology having worked with Avaya, Cisco and Ujet before his current role. Mamoun also actively invests and is an active board member.
Ian Hunt
Chief Experience Officer • Customer Experience Division • RAKEZ
Ian Hunt is the Chief Experience Officer (CXO) at RAKEZ. With a wealth of experience in customer experience management, Ian has been instrumental in driving strategic initiatives and enhancing service delivery. His innovative approach and deep understanding of customer needs have significantly contributed to RAKEZ’s reputation for excellence and customer satisfaction.
Mark Hamill
CEO @ ARCET Global
Mark is the CEO of ARCET Global, and is a leader in creating engaging content-led events and Business Communities across the Middle East, Europe and the Americas. Mark’s focus is on building more engaging Event concepts along with assisting clients on the next stage of their journey to excellence. His entire career has been centred on Customer Experience from being the Lead at the International CX Institute to becoming a successful serial entrepreneur.
Gallery
