Adam Streeter
Founding Partner of Perlon AI
EVENT 4: Practical Use Cases of AI For Sales & Marketing
Artificial Intelligence (AI) is one of the hottest topics right now! We all hear stories of how small and large companies are using AI to transform and grow their business. For many though, AI can still feel like a bit of a black box and wonder how to bring it into our own business – Where do I start? How can it help my business? How can I learn? What are the best solutions to use?
In this session of the RAKEZ Growth Series experts will be sharing practical use cases for AI to boost your sales and marketing efforts. Demystifying the complexities and cutting through to the actionable. This session is designed for any type of company and seeks to turn any fears surrounding AI into clear opportunities.
KEY TAKEAWAYS
AI can enhance, but not substitute for, thoughtful human outreach. Revise and refine your messaging, particularly for high-priority prospects.
✅ Customer Segmentation & Targeting:
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- Leverage AI to analyze customer data for segmentation based on demographics, behavior, and preferences.
- Create tailored marketing campaigns that resonate with specific customer segments.
✅ Personalized Campaign Creation:
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- Use tools to generate personalized content, from emails to social media posts, ensuring relevant and engaging communication.
- Enhance promotional efforts to increase campaign impact and effectiveness.
✅ Lead Scoring and Prioritization:
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- Score leads based on their likelihood to convert using existing tools, helping marketing teams focus on high-potential prospects.
- Refine and edit messaging, especially for high-priority prospects, to augment AI efforts with thoughtful human outreach.
AGENDA
9:30 Welcome and Networking
10:00 Introduction by Mark Hamill, CEO of ARCET Global
10:05 Welcome Note by Mohammed Kutyba Al Issa, VAS Director, RAKEZ
10:10 ‘Practical use cases of AI for sales and marketing’ by Adam Streeter, Perlon AI
10:30 Practical Guides on ‘Use cases of AI for sales and marketing’ by Rob Hayes and Carlo Pepe, Co-Founders and AI Consultants at Koshima
11:00 End of Programme
ABOUT THE GROWTH SERIES
Cultivating Success with the RAKEZ Growth Series
The RAKEZ Growth Series has been developed to provide our ever-growing community with access to some of the region’s leading business minds to share knowledge and frameworks, network with your peers and to walk away with actionable insights to help your business thrive and grow.
It will cover topics such as profit acceleration, how to start-up fast and succeed, AI optimisation, digital marketing, business funding, and many more.
Join us and don’t miss out!
NEXT EVENTS
Event 5: 22 August 2024 – Sales Models to Drive Growth
Event 6: 4 September 2024 – Driving Growth through Digital Marketing
Growth Series events are supported by:
Speakers
Adam is a native of Silicon Valley and brings over 6 years of experience in selling and implementing AI solutions at the enterprise level. He previously sold voice AI solutions for Deepgram, a Y Combinator-backed company in San Francisco, where he successfully managed multi-stakeholder technical implementations. More recently in Dubai, he was a Founding Partner of Perlon AI, a boutique consultancy that provided strategic AI advisory and development services. Based now in Dubai, Adam is proficient in Arabic, holds a Masters degree from the University of Cambridge, and he is obsessed with finding new ways to support the Middle East’s commitment to AI transformation.
Mohammed Kutyba Alissa
VAS Director - RAKEZ
As the VAS and Loyalty Director at RAKZ, Kutyba leads innovative strategies to enhance customer engagement and value, delivering best-in-class services tailored to seamlessly grow customers' businesses. With over 9 years of experience in launching and refreshing loyalty programs, he has successfully driven customer retention and business growth through data-driven, customer-centric solutions. Kutyba's expertise in developing impactful loyalty programs and implementing advanced analytics has resulted in significant boosts in customer retention and engagement.
Rob Hayes
Co-Founder, Koshima
With 10+ years in tech strategy, he co-founded Koshima to help companies embrace AI. Having worked for both large tech companies and startups, he brings a unique perspective that combines strategic vision and hands-on agility, essential for navigating today’s complex technological landscape. He believes that successful AI adoption starts with a deep understanding of the business problems and challenges. As an active member of the AI community, he is dedicated to guiding businesses through the transformative potential of AI, ensuring solutions are tailored to their specific needs.
Carlo Pepe
Co-Founder, Koshima
With over 25 years of experience, Carlo co-founded Koshima to strategically guide enterprises in adopting impactful AI technologies. Always working in new technologies his journey started in '99 with the UK’s first independent ISP, he progressed to global telecoms, supporting key industries like finance and aviation in optimising connectivity. He also spent six years enhancing public cloud and application modernisation for various companies. Carlo promotes a problem-first approach - "What is the business problem and why?" He believes that this approach ensures AI solutions are aligned with business objectives developed through structured ideation and use case workshops. As a regular contributor to the AI community, he helps organisations to understand how harness the potential of AI.
Mark Hamill
CEO @ ARCET Global
Mark is the CEO of ARCET Global, and is a leader in creating engaging content-led events and Business Communities across the Middle East, Europe and the Americas. Mark’s focus is on building more engaging Event concepts along with assisting clients on the next stage of their journey to excellence. His entire career has been centred on Customer Experience from being the Lead at the International CX Institute to becoming a successful serial entrepreneur.
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