Lalaine Chu-Benitez
CEO - Illustrado
EVENT 6: Driving Growth through Digital Marketing
Elevate your digital marketing game to new heights!
Designed for business leaders eager to harness the power of digital marketing, this event promises cutting-edge insights and actionable strategies to accelerate your digital presence and online business growth.
We’re excited to feature two industry powerhouses: Marco Borghi, a Global Digital Marketing Strategist with a proven track record in driving successful online campaigns at RAK Ceramics, and Lalaine Chu-Benitez, an expert in digital marketing and branding.
Discover real-world success stories, acquire practical skills, and network with fellow professionals. Don’t miss out!
KEY TAKEAWAYS:
✅ Brand First – The company’s mission, vision and values have to be well established before any Sales and Marketing campaigns, with the Digital Marketing activities used to amplify Sales and Marketing activities.
✅ Know your Customer – Make sure you have a clear understanding of who your ideal customer is first. Then you can establish your communications and digital marketing strategies around them.
✅ Digital Marketing = Amplification – The tools at our disposal are accessible and mostly cost-effective means of reaching audiences. Make sure to do your homework on the best tools for your business and reaching your customers. Also, it’s important to gain knowledge in this domain before spending money with 3rd party agencies.
AGENDA:
9:30 Welcome and Networking
10:00 Introduction by Mark Hamill, CEO, ARCET Global
10:05 Welcome Note by Ian Hunt, Chief Customer Officer, RAKEZ
10:10 Digital Marketing Success – Marco Borghi, RAK Ceramics
10:30 Building Your Digital Marketing Strategy – Lalaine Chu Benitez, Illustrado
10:50 Q&A
11:00 End of Programme
ABOUT THE GROWTH SERIES:
Cultivating Success with the RAKEZ Growth Series
The RAKEZ Growth Series has been developed to provide our ever-growing community with access to some of the region’s leading business minds to share knowledge and frameworks, network with your peers and to walk away with actionable insights to help your business thrive and grow.
It will cover topics such as profit acceleration, how to start-up fast and succeed, AI optimisation, digital marketing, business funding, and many more.
Join us and don’t miss out!
NEXT EVENTS:
2 October 2024: Event 7: Driving Growth through Social Media Marketing
20 November 2024: Event 8: How to raise funds to accelerate the growth of your business
Growth Series events are supported by:
Speakers
Lalaine Chu-Benitez
CEO - Illustrado
Lalaine is an entrepreneur, marketing professional, and social advocate with over 20 years of experience in brand building across the Middle East. She has developed both multinational and local brands, and for more than a decade, she has led her team in establishing a niche publishing sector that has catalysed a new industry dedicated to empowering the Filipino community. Her branding agency specialises in helping companies create, launch, and grow their brands through strategic planning and creative excellence, paired with disciplined execution. They collaborate closely with businesses, functioning as an external marketing and creative team to address challenges and drive growth. Lalaine's work extends beyond marketing, branding, and business development. She is deeply involved in building communities, engaging with key groups, and mobilising networks worldwide, all while generating significant social impact.
Marco Borghi
D. General Manager Corporate and Product Communications
Marco is a Marketing and Communication Specialist with a background in product and corporate communications in Ras Al Khaimah’s design and building material industry. He was formerly the Chief Marketing Officer for Penta, Castaldi and Arredoluce, part of Auralis limitless lighting: the first Italian integrated industrial hub in the field of lighting. He is currently the DGM and Head of Marketing in RAK Ceramics: the world's leading ceramics and sanitaryware brand. He oversaw the group's rebranding process from 2016 to 2021, including the development of the company's rebranding strategy.
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