Event Details

Mar 18 2025
  • 10:00 AM to 11:00 AM
  • Webinar

AI is everywhere!

What’s real? What’s valuable? What’s actionable today?

Cut through the noise, separate hype from real value, and apply AI strategically to drive measurable business results!

Join us for an exclusive seminar, co-hosted with Koshima, a UAE-based AI business consultancy, designed for CEOs, business owners and decision-makers who want practical, no-nonsense AI approaches that actually move the needle.

We’ll break down where AI creates real business value and how you can use it today to drive growth, efficiency and smarter decision-making, without the complexity.

This is a practical, high-value session. No fluff, just real-world AI insights.

 

Secure your spot today!

 

Key Takeaways

 AI in Business Is Not Just About Technology, It’s About Strategic Value:

AI is not just a technology shift; it’s a business enabler for efficiency and competitive advantage.

The Three Pillars of AI in Business:

    1. Workforce Productivity – AI tools streamline work, e.g., ChatGPT, Microsoft CoPilot.
    2. Business Process Optimization – AI enhances workflows in HR, legal, and CX.
    3. Core Business Optimization – AI integrates into core systems like fraud detection and e-commerce recommendations.

AI must align with business goals. Start with workforce enablement, then optimize processes and core operations.

 

  AI Adoption Requires More Than Just Tools, It Needs Enablement: Be

AI tools alone don’t boost productivity; structured enablement ensures success.

Three Levels of AI Adoption:

    1. Bring Your Own Tool (BYOT) – Unstructured use causes security risks and inefficiencies.
    2. Provide Tools & Training – Generic training lacks context, reducing adoption.
    3. Provide Tools & Enablement – The best approach, ensuring AI enhances job functions.

Enablement over training drives productivity and ROI. AI must be applied in real workflows.

  Think Big, Start Small, Start Now, The Power of Incremental Gains: 

AI success comes from gradual, high-impact adoption, not large-scale rollouts.

The Koshima Mindset: Small Wins Drive Big Change

    1. Think Big – Align AI with long-term business goals.
    2. Start Small – Implement low-risk, high-value AI cases.
    3. Start Now – Test, iterate, and scale AI adoption.

AI adoption is an evolving journey. Early wins build momentum and confidence.

 

CHECK OUT THE WEBINAR!

AGENDA

10:00   Welcome Note by Ian Hunt, Chief Customer Officer, RAKEZ

10:05   Introduction by Mohammed Kutyba Al Issa, VAS Director, RAKEZ

10:10   The AI Playbook For Business Leaders, Carlo Pepe & Rob Hayes, AI Business Consultants, KOSHIMA

10:50   Q&A

11:00    End of Programme

 

🎟️ Attend, Earn, Win! 🎟️

Here’s why you can’t afford to miss this event! 

Each time you attend a RAKEZ Growth Series event, you earn a virtual raffle ticket. The more events you attend, the more chances you have to win incredible prizes at the end of the year! The best part? You’re not just winning a prizeyou’re winning knowledge, connections, and opportunities to grow your business. 

T&Cs apply.

 

ABOUT THE GROWTH SERIES

Cultivating Success with the RAKEZ Growth Series

The RAKEZ Growth Series has been developed to provide our ever-growing community with access to some of the region’s leading business minds to share knowledge and frameworks, network with your peers and to walk away with actionable insights to help your business thrive and grow.

RAKEZ Growth Series returns in 2025 – bigger, better, and even more focused on delivering key business topics to help you achieve your goals.

Join us and don’t miss out!

 

Speakers

Rob Hayes

Co-Founder, Koshima

With 10+ years in tech strategy, he co-founded Koshima to help companies embrace AI. Having worked for both large tech companies and startups, he brings a unique perspective that combines strategic vision and hands-on agility, essential for navigating today’s complex technological landscape. He believes that successful AI adoption starts with a deep understanding of the business problems and challenges. As an active member of the AI community, he is dedicated to guiding businesses through the transformative potential of AI, ensuring solutions are tailored to their specific needs.

Carlo Pepe

Co-Founder, Koshima

With over 25 years of experience, Carlo co-founded Koshima to strategically guide enterprises in adopting impactful AI technologies. Always working in new technologies his journey started in '99 with the UK’s first independent ISP, he progressed to global telecoms, supporting key industries like finance and aviation in optimising connectivity. He also spent six years enhancing public cloud and application modernisation for various companies. Carlo promotes a problem-first approach - "What is the business problem and why?" He believes that this approach ensures AI solutions are aligned with business objectives developed through structured ideation and use case workshops. As a regular contributor to the AI community, he helps organisations to understand how harness the potential of AI.

Documents

RAKEZ Growth Series #3 - The AI Playbook

Answers to Questions - AI on a Budget

RAKEZ Growth Series #3