Driving Business Growth & Performance Through LinkedIn

Event Details

EVENT 3: BCCD LinkedIn Masterclass

Driving Business Growth & Performance Through LinkedIn

Wondering if social media is the best place for professional B2B marketing? Your answer is in our next Growth Series session!

In this session you will hear from an ex-Linkedin sales leader and Guillaume Larronde from the British Chamber of Commerce Dubai (BCCD) about the latest LinkedIn best practices that you and your team can easily implement to improve productivity and grow your business.

Come and meet like-minded entrepreneurs and businesses you can collaborate with!

HIGHLIGHTS:

• Guillaume Larronde, Founder & CEO of Extra Mile – LinkedIn Consultancy, shared best practices on page optimization, content creation, employee involvement, ads, and metrics analysis.
• Outbound tactics for modern sellers including advanced searches, trigger events, referrals, and comments were explored.

KEY TAKEAWAYS:

✅ 80%+ professionals in the UAE have a LinkedIn profile. Ensure yours is easily found and clearly showcases what you do.

✅ Your 2nd degree network is where most referral opportunities are. Use advanced search on LinkedIn to unlock these intro opportunities.

✅ 10 employees posting once a week can generate impressions worth $7000 per year. The more your team posts, the better for your brand and budget!

AGENDA:

 9:00   Breakfast & B2B Networking

 9:30   Welcome Note by Holly Garforth, Business Development Head – Lead Generation, RAKEZ

9:40   Introduction by Giulia Cibotti Bishop, Communications and Growth Manager, BCCD

9:45   BCCD Masterclass by Guillaume Larronde, Founder & CEO, Extra Mile – LinkedIn Consultancy

10:30  Q&A

11:00  End of Programme

WHAT TO EXPECT:

5 Essential Inbound Marketing Tactics

1. 1. Page optimisation
   2. Content creation
   3. Employee involvement
   4. Ads
   5. Metrics analysis

5 Outbound Tactics Designed For Modern Sellers

1. 1. Advanced searches
   2. Trigger events
   3. Referrals
   4. Comments
   5. Utilising

IMPORTANT:

• Limited slots are available; therefore it will be reserved on a first-come, first-served basis.
• If plans change, kindly let us know by sending an email to compass@rakez.com so that we can give your spot to someone else.

This Growth Series Masterclass is brough to you by BCCD.

ABOUT THE GROWTH SERIES

Cultivating Success with the RAKEZ Growth Series

The RAKEZ Growth Series has been developed to provide our ever-growing community with access to some of the region’s leading business minds to share knowledge and frameworks, network with your peers and to walk away with actionable insights to help your business thrive and grow.

It will cover topics such as profit acceleration, how to start-up fast and succeed, AI optimisation, digital marketing, business funding, and many more.

Join us and don’t miss out!

NEXT EVENTS:

Event 4: 17 July 2024 – Practical Use Cases of AI For Sales and Marketing

Event 5: 22 August 2024 – Sales Models to Drive Growth

Growth Series events are supported by: