Mohammed Kutyba Alissa
VAS Director - RAKEZ
EVENT 2: How to Start Up Fast & Succeed
Starting a new business can come with its share of challenges and obstacles. How can you ensure a smooth launch, rapidly accelerate your growth, and achieve success?
In this session of the RAKEZ Growth Series, you will hear the story of an entrepreneur who quickly transitioned from corporate life to market success.
Additionally, we have two experienced advisors who regularly help startups achieve their goals. They will share practical tips and advice on how to rapidly turn your business into a success story.
KEY TAKEAWAYS
✅ Introduce storytelling into your communications to maximise customer engagement and sales
✅ Take control of your finances yourself and don’t rely on financiers. Be realistic about your cashflow and avoid sleepwalking into financial issues
✅ Define your business strategy and set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to guide your actions
AGENDA
9:30 Welcome and Networking
10:00 Introduction by Nigel Owen, Director of Strategic Communications, ARCET Global
10:05 Welcome Note by Mohammed Kutyba Al Issa, VAS Director, RAKEZ
10:10 Entrepreneur Sucess Story – Neil Sheth, Founder, Writefully
10:30 Practical Guides on ‘How to start up fast and succeed’ by Adrian Lee and Steve Drake from Middle East Advisory Partners
11:00 End of Programme
ABOUT THE GROWTH SERIES
Cultivating Success with the RAKEZ Growth Series
The RAKEZ Growth Series has been developed to provide our ever-growing community with access to some of the region’s leading business minds to share knowledge and frameworks, network with your peers and to walk away with actionable insights to help your business thrive and grow.
It will cover topics such as profit acceleration, how to start-up fast and succeed, AI optimisation, digital marketing, business funding, and many more.
Join us and don’t miss out!
NEXT EVENTS
Event 3: 3 July 2024 – Driving Business Growth & Performance through LinkedIn (This Growth Series Masterclass is brough to you by BCCD)
Event 4: 17 July 2024 – Practical Use Cases of AI For Sales and Marketing
Event 5: 22 August 2024 – Sales Models to Drive Growth
Growth Series events are supported by:
Speakers
As the VAS and Loyalty Director at RAKZ, Kutyba leads innovative strategies to enhance customer engagement and value, delivering best-in-class services tailored to seamlessly grow customers' businesses. With over 9 years of experience in launching and refreshing loyalty programs, he has successfully driven customer retention and business growth through data-driven, customer-centric solutions. Kutyba's expertise in developing impactful loyalty programs and implementing advanced analytics has resulted in significant boosts in customer retention and engagement.
Nigel Owen
Director of Strategic Communications, ARCET Global
Nigel Owen is a Dubai-based communications professional with 15 years of experience working with leading global brands. As a former Head of Public Relations for the Royal Bank of Scotland, the U.K.’s biggest bank for business, Owen has regularly featured entrepreneurs in SME-focused campaigns reaching audiences in the millions.
Adrian Lee
Partner, Middle East Advisory Partners
Adrian is an Advisory Partner having spent his career before Middle East Advisory Partners as a ‘C-Suite’ Professional with over 30 years of experience within the Retail and Real Estate sectors. Having moved to the Middle East in 1998, Adrian has worked with and for the most recognised retail organisations and brands in the market. Responsible for USD 600 million turnover, 124 stores, 37 brands and 2,500 employees while at Azadea Group. Adrian is a growth specialist and results-oriented leader with a proven record in driving revenue and profitability. He excels in managing large teams and implementing innovative strategies, making strategic decisions that balance risk and reward with an entrepreneurial spirit.
Steve Drake
Co-Founder & Partner, Middle East Advisory Partners
Steve is a Senior Advisory Partner having spent his career before AHR Corporate Advisory with PwC. Steve started his career in the London office of PwC before moving to the Middle East in 2007. During his 15-year career in the Middle East, Steve has accumulated a wealth of regional client knowledge advising not only large-scale corporates but also SMEs across a range of topics including fundraising, restructuring, finance transformation and equity sales.
Neil Sheth
Founder Writefully & Saystory
Neil Sheth is a former Investment Banking Consultant turned Digital Storytelling Strategist and the Founder of writefully. Brand storytelling is the nectar to writefully which enables a business to demonstrate its value, and improve perception and sales.
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