Event Details

May 16 2024

WORKSHOP: LinkedIn Brand Voice – Crafting Your Story Online

Do you find yourself wondering how to best get your voice heard in a crowded marketplace? And, what about the voice of your brand? Is it all about lead generation and paid advertising? Or are there other steps you can take to ensure you and your brand engage audiences in a useful and helpful way?

In this session, we will explore how you can better use vocabulary, the language of color, as well as your purposeful values and talents to drive a strategic advantage in leadership, communication, brand development and marketing.

Join us for an interactive, two-part workshop with some members of The RAK Livability Symposium, as they share valuable insights and offer practical applications of different theories in the business landscape.

AGENDA

14:00 B2B Networking
14:20 Welcome – by Maryam Almesafri – RAKEZ Director of Client Experience
14:25 Introduction – by Susan Furness
14:30 Session 1 – Finding Your Brand Voice, with Mary-Rita McGuire
15:20 Session 2 – Telling Your Story Online, with Tricia Evans
15:50 Q&A
16:00 End of Programme

RSVP:

Latest by Monday, 15 May 2024
Places are limited so don’t miss out!

Speakers

Tricia Evans

Purposeful Colour in Business Coach

Tricia Evans has the knack of knowing what is needed and in 1993 she became the first business coach in Dubai coaching more than 7,500 individuals in the Middle East throughout the region’s phenomenal rise. She is grounded, direct, super-practical, and supportive helping people create clarity & structure in their world. This includes gearing up for strategic roles as well as guiding leadership teams to be more aligned and focused. With business at the core, Tricia embraces a holistic approach knowing true success requires the key elements of life in sync. Tricia’s tagline is 'Be Successful on Purpose' and this year she brings the influence of colour into the mix.

Susan Furness

Colour in Communications Facilitator

Susan Furness is an unconventional strategic advisor focussing brand, behaviour, community-ship, & communications. Her PR career in Middle East spans 43 years and she is known for guiding leaders to look in new places for different answers to transformational conversations, especially critical as we consider GenAI-enabled Web3. Susan’s difference is the profound practice of talking in before you talk out to the marketplace appreciating the need to remain decisively human in this digital world. Susan created Strategic Heartistry & Heartistry Life to open an ‘alternative way’ and is a senior Edgewalker, a Meta-Shaper, a coach in Spiritual Intelligence, and well-being. She calls in the language of colour to amplify clarity & experience.

Mary-Rita McGuire

Colour in Creativity & Wellbeing Guide

Mary-Rita McGuire is a multifaceted professional using a vibrant array of skills: performing arts, well-being, creative therapies, transpersonal psychology, and Jungian depth coaching. She taps into her varied experiences to fathom the transformative influence of art and colour on individuals and communities extending far beyond conventional artistic expressions. This ripples into initiatives that harness the therapeutic, transformative potential of the arts into the domains of education, mental health, and societal well-being uniting with governments, charities, organisations, educational institutions, and individuals. Her unwavering dedication to catalysing positive change, positions her as a visionary at the crossroads of creativity, psychology, and well-being. Mary-Rita is the creator of Mysterym, guiding individuals through Rite of Passage where the energy of colour plays a magical role.